The beauty and cosmetics industry is one of the fastest-growing spheres today. Customers and users everywhere are always on the lookout for new products to try. While finding customers on your home ground should not be difficult, you could also explore overseas markets in developing countries that are interested in western brands. As long as your brand carries the Made in the US tag, you’re likely to attract a robust client base.
If you’ve been thinking about launching a range of beauty products, this would be a great time. Stats show that the global cosmetics industry is projected to earn $429.8 billion by the year 2022. And, you want a slice of those earnings. Here are some critical factors to focus on even as you’re trying to get your company off the ground.
Focus on Current Health Issues
When designing your products, pay careful attention to current trends and demand. For instance, in recent times, studies have been warning about how chemical ingredients in top-tier brands have been found to cause long-term health issues. Users are careful about checking labels for nanoparticles, phthalates, lead acetates, coal tar, formaldehyde, parabens, and various others. Formulate cosmetics that are free of these chemicals and comply with FDA and USDA regulations.
Organic is the Way to Go
Customers are now aware of the dangers of chemicals and the fact that 64% of the skincare products are absorbed into the skin and eventually enter the bloodstream. Organic, plant-based cosmetics are more in demand, as is the stress on vegan beauty brands that don’t contain ingredients sourced from animals. Look around for cosmetics made with the plant products grown with the minimum of pesticides and fertilizers that find their way into the creams and salves lining store shelves. Researchers are also tapping into the potential of plants that have unique properties great for the skin. One such example is hemp oil that is gaining a lot of interest in recent times.
Hemp oil contains antioxidants and vitamins known to be useful for skin rejuvenation and age reversal. Investing in a brand with CBD face masks, body lotions, shower gels, and night creams could be a smart move.
Start with E-Commerce and Online Sales
In the initial stages of developing your cosmetics brand, your crucial investment should be funneled toward producing high-grade cosmetics and branding. Selling your products online has more positives than one. To begin with, you’ll access a broader customer base since most buyers scour the internet for new products to try.
Building a website and providing detailed information is inexpensive. You can list the products you sell, prices, ingredients, benefits, and customer reviews. All you need to do is provide contact details and get set for receiving orders. You’ll also use social media marketing to get people talking about the new brand on the market.
Set Up Online Payment Processing
If you’re making claims about the supplements included in your brand, you’ll need to be careful. Many payment processing sites are cautious about backing promises about health and wellness that they fear could lead to dissatisfied customers. If you’re making products available for sale online, you want to get the best merchant account for a high-risk business. Look for something that processes debit cards, credit cards, loyalty cards, and gift cards. Customers should be able to use whatever payment method that works best for them.
Also, if you hope to target offshore buyers and receive payments in their currencies, you need a processor that can keep your startup protected from possible losses due to currency variations. Verifying customer identity, regardless of their location, before finalizing the sale is crucial for your business.
Design Advertising Campaigns for Maximum Visibility
The right marketing campaigns are critical for gaining visibility and building trust and familiarity with your brand. Design advertising and promotional campaigns directed around specific themes. You could pick out current events and issues that are gaining traction and build your strategy around them. For instance, try a giveaway contest around the time of a popular sporting event. The prizes could be custom athletic wear that customers can win as a reward for answering a question or providing an opinion. It would, of course, feature your logo.
It is not uncommon for entrepreneurs to start marketing their brand on social media sites well ahead of the actual product debut. By that time, users know the brand name and are open to checking out the cosmetics and skincare products.
Get Customer Feedback With Samples
Before you start production in large batches, getting the products tested is a practical idea. Not only would you want to send the cosmetics for certified lab testing, but you’d also give away free samples to family, friends, and neighbors and ask for honest feedback. Work on their opinions about your products and make changes accordingly. Free samples also encourage people to talk about their experiences, and successful word-of-the-mouth marketing works wonders for a startup.
Develop Products with Minimal Impact on the Environment
In today’s times, consumers are conscious of environmental impact and would instead choose products that are likely to have a minimal effect on the planet. For instance, users are wary of cosmetics with glitter. The minute particles have been found to enter the waterways, make their way to the oceans, and are swallowed by fish and other creatures. Eventually, the nanoparticles make their way to the table for consumption by humans.
Growing awareness about rapid deforestation to make way for palm oil plantations is another concern since this ingredient is an essential component of skincare products. You probably know it as Elaeis Guineensis Oil. Develop your cosmetics brand taking these concerns into careful consideration.
Launching a cosmetics brand is an excellent proposition given the rapidly-growing demand for high-quality products. But, when developing the company, make sure to comply with current health and environmental concerns. Choose organic, earth-friendly ingredients that are more likely to appeal to users across the world. Market your range via the internet and social media using effective strategies to familiarize your brand before the actual release. You’re sure to have a winning business idea on your hands.